The giant telecommunication company, has lunched it’s own instant messaging app “Ayoba”. Ayoba is a south African slang which means “Cool”, “Okay” or “Alright”.
The app was named after a campaign by MTN nine years ago during the 2010 FIFA world Cup in South Africa to commemorate the competition. The company first revealed plans to launch the app in March 2019 at its financial results presentation for the year ended in December 2018.
Clearly, going by the name MTN has given the app, it is targeted at African Users. The Ayoba app is now available for download on the Google play store and on the ayoba official website. It will be interesting to know all about the app. The app is almost a carbon copy of WhatsApp, but it has a feature Whatsapp don’t have. Take a look at the app’s fetures and capabilities.
YOU CAN USE YOUR EXITING CONTACT ADDRESS
Like whatsApp, you need to register with your phone number to get access to your contacts. You don’t have to create a new address book to connect with your contacts. All you need to do is sign up with your phone number to sync all your contacts easily. It works just like whatsApp.
YOU CAN PLACE CALLS DIRECTLY TO YOUR CONTACTS
Just like the way you make calls with loved ones on whatApp, ayoba too enables you to call your contacts and speak with them. It is also good to know that for every call you make, it will be charged from your airtime balance on your Sim card.
DATA IS NEEDED TO SEND MESSAGE TO LOVED ONES
You can send and also receive messages, audios, videos, photos and Document using your Data whether you are an MTN subscriber or not. For privacy purposes MTN has claimed that the app has an end-to-end encryption. You can also send messages to other contacts who don’t have the app; these messages will be delivered as texts, and if there are images or files attached, the messages will include links to view them in your browser.
YOU CAN CHAT IN SEVEN DIFFERENT AFRICAN LANGUAGES
Considering the fact the app is targeted at the African market, MTN has included seven African language you can use to chat in the app. These African languages are: Swahili, Pidgin (Cameroon), Francais, Côte d’Ivoire Jula, Ganda, Xhosa, and Zulu. MTN has not stated whether it will add some other language as time goes on, but their is likely to be an addition of the languages as the app gain recognition.
IT HAS NEWS FEED FEATURE
This is where the app separate ways with WhatsApp. Ayoba allow users to join any channel for trending news updates, and like Facebook, the news channels cover topics ranging from food tips and tricks to music and sports updates and a host of other interesting topics.
For now, Ayoba is only available in four african countries: Nigeria, Ivory Coast, Cameroon, and South Africa but according to the Ayoba official website, there are plans to expand to other countries across Africa. In addition, users will be able to send and receive money, within Ayoba, to contacts in Africa through Mobile Money.
Despite these Special features it appears that Ayoba still has to contend with the likes of Facebook, WhatsApp, Instagram and others that Already millions of users in the African Market.